JULY
2024
“Artificial Intelligence is less artificial than ever.”
- Jon Cruikshank, Motion Designer | Creative Editor
AI has been advancing at a rapid rate, making things that we once wished were possible, now a reality.
“AI is just another toy in the toybox.”
From instant voice cloning, to instant photo and video editing more can be done in less time.
The trick with some of these newer AI tools, is knowing how to use them properly.
Dilliberately spelling words incorrectly, with over-exaggerated punctuation can actually help to mimic the variance of human inflection and intonation.
2024
JUNE
“Heroes are born, but Legends never die.”
- Brody Howard, Creative Editor | Owner
“Remember when everything felt, Classic?”
Ditch unleashes their double entendre, ‘Creative’ and many creatives are doing just that.
History tends to repeat itself to remind us of the, ‘good ol’ days.’
One might look at Ditch Creative and think, “Why would anyone ditch their creative?!”
However, when looking at it from a creative standpoint, you might think it’s a clever way saying, ‘think outside-of-the-box.’
2024
MAY
“Jon, make a new logo for Ditch. No rules.”
- Drew Sondeland, Executive Producer
“No rules?!”
A pinch less of a ‘logo’ and a dash more of an ‘icon.’
A logo can be anything… But, should it?
Any font, any color, icon or shape but all of that means ‘nothing’ if it doesn’t make you feel ‘something’ no matter the emotion.
Sometimes the best way to end up with a final product that you’re happy with, is by experimenting and seeing your product in a different light.
2024
APRIL
“What we really need, is a daytime TV spot.”
- Jon Cruikshank, Motion Designer | Creative Editor
“What if Ditch had a daytime TV spot?!”
During our workday each day, there are millions of commercials that get missed!
Maybe that’s for the better, but what if daytime TV spots didn’t have to be so dry and boring?
What if there were daytime TV spots that thought outside of the spherical prism?
Ones without running footage of actors faking back pain, or anything else apart from a simple combination of text and VO?